Any time the spokesperson for a company asserts, in a congressional hearing or via a lobbyist, that a new regulation would “destroy” or otherwise negatively impact their business, there should be a consequence. They should have to prove, using real data to be made public, how and by how much this regulation would impact their business. Thereafter, their books would be audited to ascertain that they’re telling the truth, and the audit’s findings will be made public as part of the congressional record. Speakers who’re proven to have lied or distorted the situation would then have their testimony struck from the record.
Alternatively, one could make this a standard gateway for sending company officers or others to comment on new regulation, with only the granting or denial of permission to comment as part of the public record.